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SHOPPING & FEED OPTIMIZATION

Better product data.
A stronger starting point.

Give your products clear, accurate information and a structure that supports your Shopping campaigns. I implement the agreed feed improvements and test the result.

Alan SchvartzerWork directly with Alan Schvartzer
Ex-Googler · 10+ years in digital marketing
WHEN THIS HELPS

Your catalogue deserves
a closer look.

For online stores preparing to advertise or trying to resolve product-data issues that hold their campaigns back.

Important products are disapproved or missing from campaigns.

Titles and attributes don’t clearly describe what you sell.

Price, availability or shipping information is inconsistent.

Your catalogue needs a structure that reflects product priorities.

WHAT’S INCLUDED

From the issue
to a tested setup.

We agree the relevant work before starting, so you know exactly what the project covers.

Product data & relevance

Make the information about each product more useful.

  • Clear, relevant product titles and descriptions
  • Product types, categories and attributes
  • Identifiers and variant consistency
  • Price and availability consistency

Eligibility & diagnostics

Address the product-data issues within the agreed scope.

  • Disapproval and warning investigation
  • Feed and landing-page consistency
  • Shipping-data checks
  • Validation of submitted corrections

Structure & priorities

Organise the catalogue around business decisions.

  • Custom labels and product grouping
  • Best-seller and margin segmentation where data is available
  • Campaign-ready product groups
  • Testing of updated data and product coverage
HOW IT WORKS

A clear scope.
Then the work.

Implementation and testing, with direct communication throughout the project.

01

Agree the scope

Tell me what is happening and what you need. I review the context and confirm the work and quote.

02

Provide access

I explain which account permissions and information are needed. You invite me securely without sharing passwords.

03

Implement the changes

I make the agreed changes and check how they behave within your setup.

04

Test and confirm

I test the agreed implementation and explain what was changed, what was checked and any remaining dependencies.

EXAMPLES OF THE WORK

Practical fixes.
Clear reasons.

Illustrative scenarios, not claims about a specific client’s results.

A title that says too little

The issue
A product uses only an internal collection name as its title.

The approach
Add accurate product details that help shoppers understand the item, without promotional keyword stuffing.

Products grouped without a purpose

The issue
Every product is treated the same despite different margins and priorities.

The approach
Use the available business data to create clear product groups and labels for campaign decisions.

A mismatch that blocks visibility

The issue
The feed shows a different price or availability from the product page.

The approach
Correct the data source or mapping, submit the update and verify consistency.

BEFORE WE START

Your questions,
answered.

How much does it cost?

Request a quote. The fee depends on the catalogue size, the condition of the feed and the changes required. Implementation and testing are included in the agreed scope.

How long does it take?

The agreed implementation and testing are delivered within a maximum of three days once scope and access are confirmed. External product reviews and approval decisions can take longer.

Can you help a new ecommerce business?

Yes. I can help establish accurate product data and a useful catalogue structure before you begin advertising.

Can you guarantee product approval?

No. I can investigate and correct issues within scope, but product eligibility and account-review decisions are made by Google.

Do I need margin or best-seller data?

It helps when we are prioritising products. If you have that data, we can use it for segmentation. If not, we start with the information available.

Is ongoing campaign management included?

This is a focused implementation and testing project. Ongoing Google Ads management is a separate service, which we can discuss if you want continued support.

NEED BROADER SUPPORT?

Connect the next steps.

Explore an account audit →

Explore ongoing management →

LET’S START WITH YOUR BUSINESS

Let’s get your
setup working.

Tell me about your business and what you need help with. I’ll confirm the scope, access requirements and quote before we start.

Request a quote
alaniscs@gmail.comOr message me on WhatsApp ↗Portugal · Working worldwide
English & Portuguese
A GOOD PLACE TO START

Tell me a little
about your business.

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