Get a clear view of your campaigns, product feeds and measurement, with a practical plan for what to fix first.
Personally reviewed by Alan SchvartzerAn audit connects the account settings to the business behind them.
You’re spending more without seeing better sales or leads.
Reported conversions don’t match what your business receives.
Products are disapproved, or important items get little visibility.
You want an independent view before scaling or rebuilding.
All three areas are included in the audit scope where applicable. You don’t need a separate audit for each product.
Where the budget goes, and whether the structure supports your goals.
How your catalogue reaches the right searches and campaigns.
Whether your campaigns are learning from meaningful actions.
Delivered in 5–7 working days once I have the access and business context we’ve agreed.
We discuss your goals, markets, budget and the issues you want to understand. I confirm the scope and fee.
I’ll explain which permissions are needed for Google Ads, Merchant Center, GA4 and GTM. You invite me through the platforms; no password sharing.
I examine the relevant accounts, prioritise the findings and connect recommendations to your business goals.
You receive the action plan and a 45-minute call to discuss the findings, ask questions and agree what deserves attention first.
Illustrative examples of audit findings—not results from a named client.
The issue
Contact clicks and completed enquiries are both primary conversions.
Why it matters
Bidding treats actions with different business value as equivalent.
The recommendation
Separate the actions and align campaign goals with meaningful outcomes.
The issue
Search terms include research or services the business doesn’t offer.
Why it matters
Part of the budget reaches people unlikely to become customers.
The recommendation
Refine negatives and targeting, then review relevance alongside lead quality.
The issue
Feed issues or inconsistent shipping details affect product eligibility.
Why it matters
Important products may be unable to appear in Shopping placements.
The recommendation
Resolve diagnostics, correct the underlying product data and verify eligibility.
Use the action plan with your own team, your existing agency or with me. Implementation is not included in the audit.
If you want ongoing support, monthly Google Ads management starts at US$500 per month. We’ll agree the scope separately—there’s no ongoing commitment required to book an audit.
Explore monthly management →“He’s highly skilled, reliable and consistently goes above and beyond for every project. The results he’s delivered for our Google Ads clients have been exceptional.”
Audits start at US$300 and cover Google Ads, Merchant Center and GA4/GTM tracking where relevant. The final fee depends on account size and complexity, and is agreed before work begins.
5–7 working days after the agreed access and business brief are received. We arrange the 45-minute walkthrough as part of the handover.
A prioritised action plan and a 45-minute walkthrough call with me, explaining the findings, recommendations and next steps.
No. The audit covers review and recommendations. Implementation is not included and would require a separate agreement.
Yes. I can provide an independent review and an action plan your existing team or agency can use.
That is fine. For a lead-generation business, the review focuses on the relevant campaigns, measurement and enquiry journey. You don’t need to use every platform.
No. The audit is a standalone project. If you want me to implement and manage the next steps, we can discuss monthly management separately.
Yes. I work remotely with businesses worldwide and can conduct the audit walkthrough in English or Portuguese.
Tell me what you sell, which platforms you use and what you’d like the audit to clarify. I’ll confirm the scope and fee before we start.
Email about an audit