ECOMMERCE
Give your store a starting point.
Connect the catalogue, understand your margins and launch campaigns around the products that make sense for your business.
← All servicesYour next stage.
Work directly with Alan Schvartzer
Ex-Googler · 10+ years in digital marketing
GOOGLE ADS MANAGEMENT FOR SMALL BUSINESSES
Your next stage.
Let’s build it together.
Starting your first campaigns, growing an online store or trying to make sense of your leads? I’ll bring the strategy, tracking and hands-on management to move your advertising forward.
Work directly with Alan SchvartzerEx-Googler · 10+ years in digital marketing
A STRONGER START
You don’t need to
have it all figured out.
My focus is small and medium-sized businesses that need practical support and a clearer direction.
LEAD GENERATION
Know where your enquiries come from.
Build the tracking foundations and campaigns to reach relevant customers, then use lead-quality feedback to guide decisions.
AGENCIES
Add a specialist to your team.
Get hands-on Google Ads support for client accounts that need more attention, clearer measurement or a fresh structure.
WHAT’S INCLUDED
The campaigns.
And the foundations behind them.
Support across Google’s advertising products and campaign types, with Merchant Center, GA4 and GTM where relevant. The mix follows your goals and budget.
Strategy & campaigns
From the initial build to ongoing optimisation.
- Search, Shopping and Performance Max
- Demand Gen, Display and YouTube where appropriate
- Campaign setup or account restructuring
- Bidding, budgets, search terms, negatives and ad testing
Feeds & measurement
Make product data and conversion signals useful.
- Merchant Center and feed optimisation
- Product segmentation and catalogue priorities
- Google Ads, GA4 and GTM conversion tracking
- Purchase values, forms and meaningful lead actions
Reporting & support
Understand what is happening and what comes next.
- Monthly Looker Studio reports (formerly Data Studio)
- Performance explained in the context of your goals
- Ongoing direct communication with me
- Clear priorities for the next round of improvements
HOW WE WORK TOGETHER
Build the foundations.
Then keep improving.
A two-month initial commitment gives us time to work through the setup and early optimisation. Decisions follow the data we have.
Understand your business
We discuss your offer, customers, margins, markets and budget. I confirm the scope and monthly fee before we begin.
Set up or restructure
I review measurement, organise the account and build the relevant campaigns. The initial build or restructure is included at no extra cost under the promotional offer.
Manage and refine
I work on search terms, products, ads, bids and budgets, using performance and your feedback to decide what changes next.
Report and stay connected
Your monthly Looker Studio report keeps the numbers in view, with direct communication throughout our work together.
EXAMPLES FROM THE WORK
Different businesses.
Focused account decisions.
Results from individual client engagements. The starting point, market and measurement matter.
WICKING VICAR · ECOMMERCE
10+ ROAS
Over 12 months
A niche clergy-apparel business facing low search volume and an unoptimised setup. I removed generic terms and refined audience signals around relevant searches and competitors.
The account achieved 10+ ROAS over 12 months, alongside a lower cost per conversion.
WHY NOT NATURAL · ECOMMERCE
3.2× ROAS
While spend scaled 3×
In a highly price-competitive supplements market, I started with best sellers and expanded product-focused Performance Max, Shopping and Search.
Average order value increased by 15%, conversion rate reached 5% and ROAS held at 3.2× while advertising spend scaled 3×.
YOUR GOOGLE ADS PERSON
A direct relationship.
From setup onwards.
You work with me on the account, the reporting and the decisions. You don’t need an established marketing team to get started, and you can ask questions as we go.
I’m based in Portugal and work with businesses worldwide, in English or Portuguese.
Want an independent audit first? →“He’s highly skilled, reliable and consistently goes above and beyond for every project. The results he’s delivered for our Google Ads clients have been exceptional.”
BEFORE WE START
Your questions,
answered.
How much does management cost?
Management starts at US$500 per month. The final fee depends on your account’s scope and complexity and is agreed before work begins. Your advertising budget is paid separately.
Is setup really included?
Yes. As a promotional offer, the initial campaign build or account restructure is included at no extra cost when you take the management service. There is a two-month initial commitment.
Which Google products and campaigns do you cover?
I support Google Ads campaign types including Search, Shopping, Performance Max, Demand Gen, Display and YouTube, plus Merchant Center, GA4 and GTM. We choose what is relevant to your business rather than launching every campaign type.
Can you help if I have never run Google Ads?
Yes. Early-stage ecommerce and small businesses are a key focus. We start with your offer, budget and measurement, then build an appropriate campaign structure.
What if I have no conversion tracking?
Tracking is part of the work. I review the customer journey and set up or improve the relevant measurement within our agreed scope, so campaign decisions can use meaningful signals.
Is there a minimum commitment?
Yes, an initial two-month commitment. We confirm the commercial terms in the proposal before starting.
How will I see results and contact you?
You receive a monthly Looker Studio report, formerly Google Data Studio. You also have direct, ongoing communication with me to ask questions and discuss the account.
Do you work with agencies and existing accounts?
Yes. I work with ecommerce businesses, lead-generation companies and agencies, including accounts that need restructuring or stronger measurement. My focus is small and medium-sized businesses.
Can you guarantee a particular ROAS or number of leads?
No. Results depend on your offer, market, budget, website and sales process. We agree realistic goals, measure performance and use what we learn to guide optimisation.
LET’S START WITH YOUR BUSINESS
Let’s build your
next stage of growth.
Tell me about your business, your advertising so far and what you’d like to improve. We’ll discuss the right scope and monthly fee.
Discuss management