Know which actions lead to sales and enquiries. I implement and test your tracking so you can make campaign decisions with clearer signals.
Work directly with Alan SchvartzerFor businesses starting without tracking, or accounts where the reported numbers no longer match reality.
Sales happen, but you can’t connect them to your advertising.
Your account reports more conversions than actual enquiries.
A form, checkout or website change has broken measurement.
You’re ready to advertise, but the tracking is not in place.
We agree the relevant work before starting, so you know exactly what the project covers.
Agree what success looks like before configuring events.
Put the agreed measurement into place.
Check what happens when a real visitor takes action.
Implementation and testing, with direct communication throughout the project.
Tell me what is happening and what you need. I review the context and confirm the work and quote.
I explain which account permissions and information are needed. You invite me securely without sharing passwords.
I make the agreed changes and check how they behave within your setup.
I test the agreed implementation and explain what was changed, what was checked and any remaining dependencies.
Illustrative scenarios, not claims about a specific client’s results.
The issue
A WhatsApp button click is being counted as a completed enquiry.
The approach
Separate the click from confirmed leads, and use each signal for the right purpose.
The issue
A purchase event fires twice for the same transaction.
The approach
Review the implementation and transaction identifiers, then test that a single purchase is measured correctly.
The issue
The account measures a button click even if the form fails validation.
The approach
Use the successful submission state where available and test both successful and unsuccessful submissions.
Projects start at US$250 and include implementation and testing of the agreed tracking scope. I confirm the final quote before starting.
Delivery is within a maximum of three days once the scope is confirmed and the required access is available. Any dependency requiring your team’s input is identified when we agree the scope.
Yes. We first agree which actions matter, then implement and test the relevant conversion measurement.
Yes. I investigate the setup, correct issues within the agreed scope and test the affected actions. Fixing the implementation does not rewrite historical reports.
No. It confirms someone clicked to open WhatsApp. A message sent, a qualified enquiry and a sale are separate stages that need their own evidence.
No. Consent choices, browser restrictions and the available technical setup can limit measurement. I explain those limits and test what the implementation can reliably capture.
Tell me about your business and what you need help with. I’ll confirm the scope, access requirements and quote before we start.
Request a quote