01
Google Ads management
Campaigns built around your products, customers and margins. Ongoing decisions based on actual performance.
INDEPENDENT GOOGLE ADS SPECIALIST
Your business.
Your ambition.
My expertise.
I’m Alan. With 3 years at Google.com and 10 years of digital marketing experience, I help businesses turn Google Ads into more sales and better leads. Clear strategy. Hands-on management. A specialist you can actually talk to.
Based in Portugal / Working worldwide
10 yearsof digital marketing
3 yearsat Google.com
Globalecommerce & lead generation
Directaccess to your specialist
01 / WHAT I DO
Make every part
of your account work harder.
From the first audit to the next stage of growth, I connect your campaigns to what matters for your business.
02
Account audits & strategy
Understand where your budget is going, what is holding the account back and which changes deserve attention first.
03
Tracking & measurement
Give your campaigns the right signals. Track the actions that lead to revenue and make your reporting easier to trust.
04
Shopping & product feeds
Connect your catalogue to your campaign strategy, with better product data and a structure that reflects your priorities.
02 / THE PERSON BEHIND THE ADS
Hi, I’m Alan.
Your Google Ads person.
Alan SchvartzerGoogle Ads Specialist · Ex-Googler
I spent 3 years at Google.com. Today, I bring that experience directly to businesses that want a clearer plan for their advertising.
With 10 years of digital marketing experience, I work with ecommerce brands, service businesses and B2B companies. I start by understanding how your business makes money, then build the campaigns and measurement around it.
You work directly with me on strategy, campaign setup, optimisation and reporting. I’ll explain what I’m changing, why it matters and what we need to learn next.
MY CAREER, AT A GLANCECorporate experience.
Corporate experience.
Entrepreneurial perspective.
CORPORATE10 years
Corporate experience at
Google, L’Oréal & AB InBev
ENTREPRENEURSHIP3 businesses
An entrepreneur’s perspective,
from three businesses.
INDEPENDENT WORKSince 2016
Freelance work with businesses
on their digital marketing.
03 / MY APPROACH
A clear plan.
Then, the work.
No one-size-fits-all campaign. Your goals, budget and starting point shape the approach.
Understand the business
We look at your offer, margins, sales process and goals. What does a valuable customer look like?
Get the foundations right
I review tracking, campaign structure and the customer journey, then prioritise what needs fixing.
Build & optimise
Launch or rebuild with a clear purpose. Refine search terms, products, bids and budgets as we learn.
Report & decide
Review sales, lead quality and acquisition costs. Agree on the next decisions with the numbers in view.
BUILT AROUND YOUR BUSINESS
Different goals.
The same attention to detail.
Ecommerce
Connect product performance, average order value and margins to your advertising decisions.
Lead generation & B2B
Focus on relevant enquiries and qualified opportunities, with feedback from your sales process.
Agencies
Hands-on Google Ads support for the accounts and projects that need an experienced specialist.
04 / CASE STUDIES
A closer look
at the work.
The businesses, the challenges and the thinking behind the campaigns. Select a case to explore the story.
FEATURED CASE / 01
11.4×
ROAS over 12 months
$11.40 in reported conversion value for every $1 spent on advertising.
Portfolio figure · Dates and data to be verifiedCLERGY APPAREL · USA · ECOMMERCE
Wicking Vicar
The challenge
A specialist clothing brand serving a small audience, with limited search volume and a tight advertising budget.
My approach
I removed generic terms and refined the audience signals around highly relevant searches and competitor combinations, keeping the targeting focused on this specific market.
The result
A reported 11.4× return on ad spend across a one-year period.
FEATURED CASE / 02
2.5× → 2.8×
Reported ROAS
Early account development.
Historical figures · Dates and data to be verifiedSUPPLEMENTS · USA · ECOMMERCE
Why Not Natural
From one campaign to a product-led structure.
The challenge
A growing supplement catalogue needed a campaign structure that gave individual products more focused coverage.
The approach
I expanded the initial PMax setup with Shopping campaigns and product-focused Search ad groups, making the structure more specific to the catalogue.
Reported result
Reported ROAS moved from 2.5× to around 2.8× during the early account development.
FEATURED CASE / 03
Product-led
Furniture strategy
Focused campaigns for a considered purchase.
Strategy draft · Results pendingDESIGNER FURNITURE · EUROPE · ECOMMERCE
Object Embassy
A focused strategy for a considered purchase.
The challenge
High-value furniture purchases often involve research and questions before checkout. The plan needed to reflect that longer buying journey.
The approach
The strategy centres PMax on the Pierre Jeanneret Office Chair, with Search coverage for the wider catalogue and language-specific ad groups. France is the main market focus.
What this case will measure
The case will review purchase performance alongside enquiries and the path to checkout.
FEATURED CASE / 04
Local intent
School enquiries
Connect families with school visits.
Case draft · Results pendingEDUCATION · RIO DE JANEIRO · LEAD GENERATION
Eliezer School
Connect local searches to school visits.
The challenge
Reach families in Rio’s Zona Sul during the enrolment period and make it easier to understand which campaigns lead to visit enquiries.
The approach
The campaign structure uses focused Search ad groups and a local geographic focus. Measurement follows the journey from the website to the visit form and thank-you page.
What this case will measure
The case will connect visit enquiries with lead quality and eventual enrolments.
FEATURED CASE / 05
Clear priorities
Account rebuild plan
A focused approach to bookings and enquiries.
Audit & strategy · Implementation and results to confirmBALLOON EXPERIENCES · USA · LEAD GENERATION
California Dreamin’
A clearer plan for bookings and enquiries.
The challenge
An audit found a fragmented account with overlapping keywords and spend spread across campaigns that needed clearer priorities.
The approach
I audited the account and proposed a rebuild around Balloon Search and supporting PMax, using the Sunrise Balloon Ride landing page. The plan separates phone-click signals from completed bookings.
Next step
The proposed next phase focuses on booking performance and enquiry quality, with budget concentrated on priority experiences.
05 / PRICING
The right support
for your next step.
Choose a focused project or ongoing management. Starting prices are in USD; your final quote reflects your account and goals.
ONE-OFF PROJECT
Audit & strategy
Get a clear view of your account and a practical plan for what to do next.
From US$300
- Account structure and budget audit
- Search term and keyword analysis
- Bidding and conversion tracking review
- Product or landing page opportunities
- Prioritised action plan and findings walkthrough
ONGOING SUPPORT
Google Ads management
Hands-on campaign management, with a strategy built around your business.
From US$500 / month
- Campaign setup and restructuring
- Ongoing bid and budget optimisation
- Search term monitoring and negative keywords
- Ad copy testing and asset improvements
- Monthly performance reporting and direct support
PROJECT SUPPORT
Tracking setup
Measure the actions that matter, with reliable conversion tracking for your campaigns.
From US$250
- GA4 and Google Tag Manager setup
- Purchase or lead conversion configuration
- Google Ads conversion linking and imports
- Enhanced conversions and consent setup
- Event testing, validation and handover
Your proposal will confirm the deliverables and fee before work begins. Advertising spend is separate from the service fee.
A FEW THINGS YOU MAY BE WONDERING
Before we talk.
Can you help with a brand-new account?
Yes. I can help with the initial strategy, conversion tracking, campaign setup and launch. The starting plan depends on your budget, market and what you sell.
Can you review an existing account?
Yes. An audit is a useful starting point when you need to understand performance or decide what to change. I review the structure, tracking and use of budget, then prioritise practical next steps.
How much does it cost to work with you?
The scope depends on whether you need an audit, setup, tracking support or ongoing management. Tell me about your business and account, and I’ll propose a scope and fee.
Do you work with international clients?
Yes. I’m based in Portugal and work remotely with businesses in different markets. We can communicate in English or Portuguese.
LET’S START WITH YOUR BUSINESS
What should your ads
be doing for you?
Tell me what you sell, where you want to grow and what’s happening with your ads. We’ll take it from there.
Talk to meEMAIL ME DIRECTLYalaniscs@gmail.comPREFER A MESSAGE?Let’s talk on WhatsApp ↗
Portugal · Working worldwide
English & Portuguese